01 Oct Beauty for Freedom_Beautycon Teaser
Filmed by Monica Watkins & Pei Jung Wang
Produced by Cassandra Bankson, Monica Watkins & Suwana Perry
Edited by Monica Watkins
Animation by Pei Jung Wang
Illustrations by Michael Raeuschl and Monthida Chornkhunthot
Music By Today Kid
Filmed at YouTube Space NY
Anti- Trafficking Organization Beauty for Freedom Launches
“I Want To Break Free” Celebrity Campaign at BeautyCon NYC October 1st, 2016
October 1st, 2016 Anti-trafficking Organization Beauty for Freedom launches the “I Want To Break Free” (IWTBF) Campaign at BeautyCon NYC (Pier 36 –299 South Street, New York, NY, 10002), a beauty festival which aggregates celebrities, fans and brands with common interests of beauty, fashion and style. Creative-directed and conceptualized by Beauty for Freedom Ambassador and Creative Director Michael Raeuschl, this project is a cross-media awareness and documentary film campaign meant to provoke and inspire viewers to imagine a world where freedom exists for all and to become voices for the voiceless.
“I Want To Break Free” features celebrities, influencers and activists, all photographed by renowned artist/photographer Hassan Kinley. In addition to the documentary film, developed in cooperation with German Artist Monthida Chornkhunthot, the campaign features a series of 5 key images in a dynamic pop-art style. These images and illustrations feature hands blocking freedom and white doves escaping from these same hands, a symbol of hope and power.
IWTBF campaign models include Daria Borisova (Red Models), Elliott Sailors (Model), David Howland (Wilhelmina Models), Keegan Key (Wilhelmina Models), Kid Super (Designer), Ryan Foss-Skiftesvik (Tech Investor), Michael Raeuschl (Creative Director/Activist), Leon Nieuwoudt (Wilhemina Models), Corinna Drengk (Model), Shannon Mac Ardhail (Archetype Showroom & Gallery), Jules Kim (Owner of Bijules Jewelry), Alessandro Simonetti (Artist/Photographer), Andre Raghu & Paolo Votano (Owners of Oficina Mille Miglia), Lane Lindell (Former Miss World USA), Loris Kramerh (Model), Parkwood Entertainment (Beyonce’) signed artist Sophie Beem and Ashley Ramos (Director Castle Fitzjohns Gallery/Activist).
Various products created with the “I Want To Break Free” campaign artwork will include limited edition campaign prints, limited edition signed poster artwork, as well as campaign t-shirts, buttons, stickers and hats. These official IWTBF campaign items will be available for sale with 100% of the proceeds going to Beauty for Freedom’s Travel Abroad Arts Therapy Programming serving over 300 survivors of sex-trafficking and at-risk youth in Cambodia, Africa and India.
Sex trafficking is a form of modern slavery that is ravaging communities throughout the United States and globally. Sex traffickers use violence, threats, lies, debt bondage, and other forms of coercion to compel adults and children to engage in commercial sex acts against their will. Shockingly, there are approximately 20 to 30 million slaves in the world today. Of this number, 26% of them are children, 55% are women and girls and approximately 80% of trafficking involves sexual exploitation. Beauty For Freedom is committed to ending this devastating practice by raising awareness and supporting sex-trafficking survivors through its various art-based campaigns and programs.
*Earnest Sewn sponsored “I Want To Break Free” with campaign denim. Additional sponsors include Merchants Resource Group and The Stitch Effect.
“We are truly excited to launch the “I Want To Break Free” Campaign in honor of all of the survivors of sex-trafficking globally. Their voices and bravery inspire us all to do our part in the fight for freedom!”
– Monica Watkins | Beauty for Freedom Executive Director
“We have to advocate for liberty for all and it´s our mission to raise awareness for the fight to end human trafficking. Join us and become a voice for the voiceless.”
– Michael Raeuschl / Beauty for Freedom Ambassador and Creative Director
About Beauty for Freedom
Beauty for Freedom a NYC-based 501(c)(3) non-profit is an innovative, sustainable platform providing the industries of Beauty, Entertainment and Fashion with a means to raise awareness, accountability, and financial contributions for charitable foundations and non-profits who fight human trafficking globally through public campaigns, workshops, and fundraising events.
About Michael Raeuschl
Michael Raeuschl, Executive Creative Director of SCHIPPER COMPANY Germany, started his career in advertising 16 years ago as a photo assistant in the capital of Bavaria, Munich, before moving to Hamburg to study Design & Communications. As an Art Director and Head of Art he worked for TBWA Worldwide, FCB, FCB Paris and Select NY,Michael was responsible for global Brands like NIVEA, WELLA or adidas. He is high experienced in Beauty and Lifestyle and created many international cross-media advertising campaigns.
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