Our Goal

Beauty for Freedom’s vision is to create an innovative sustainable platform to streamline donations to charitable foundations battling against human trafficking. We believe that raising awareness with an exciting new organization is a key component to fighting this global crisis that lurks in the shadows.
With increased efforts by influential foundations we believe the fight against human trafficking is progressing in the right direction. Beauty for Freedom presents a new set of tools to combat this problem by offering a new method of donations from a greater audience.

Our Mission

Beauty for Freedom (BFF), a 501(c)(3) Non-profit foundation, whose mission is to battle the crisis of human trafficking and empower survivors, raises revenue for survivors in the U.S.A and Around the World, with a fresh approach of self-worth and empowerment through the arts. We engage the industries of Beauty, Art & Fashion as powerful allies in the fight to end human trafficking through national public campaigns, our travel-abroad arts therapy workshops for survivors and exhibitions/events.


Beauty for Freedom is one of a few organizations in New York City dedicated solely to providing Art Therapy at no cost to survivors of trafficking & at-risk youth who have experienced trauma. Our creative programs provide a proven therapeutic approach and creative outlet to help heal individuals in building self-confidence.

Board Members

Monica Watkins
Founder, Executive Director
Suwana Perry
Board Member
Jerry Chu
Board Member, Director of Communications & Partnerships

Team Members

Michael Räuschl
Creative Director
Ashley Ramos
Ashley Ramos
Art Curator
Joanna Pauline
Project Manager

Live in NYC & want to become a BFF Ambassador?