Beauty for Freedom Tackles Sexual Awareness in Denim Campaign

Courtesy of Beauty for Freedom. Model: Wade Davis. Photographed by Geremy Dubensky.

Non-profit Beauty for Freedom (BFF) has launched a campaign uniting Sexual Assault Awareness Month and Denim Day in a collaborating with High School of Fashion Industries and a star-studded lineup of survivors of sexual assault. The highschoolers designed a capsule of handpainted recycled denim photographed on Trans Activist Indya Moore, former NFL player, and LBGTQ advocate Wade Davis, and model and activist Khrystyana Kazakova amongst others.

Beauty for Freedom x Denim Day 2019 Campaign Featuring Indya Moore

The Denim Day movement originally started when an Italian Supreme Court ruled against a rape conviction stating that the victim’s jeans were too tight so she must have helped the rapist take them off– implying consent. Supporters and activists call for a desperate need for sexual assault prevention education and advocacy across the board.

Courtesy of Beauty for Freedom. Model: Indya Moore. Photographed by Geremy Dubensky.

The campaign stars activists Indya Moore, Corinna Drengk, Carlina Rivera, Gina Cavallo, Zazie Beetz, Shannon King, Lee Upshur, Khrystyana Kazakova, and Wade Davis and everyone featured shared their personal connections to the cause. And with Denim Day just around the corner (April 24th, 2019), the collection will be for sale by Beauty for Freedom via their website with 100% of the proceeds benefiting Challenging Heights, Beauty for Freedom and Denim Day.

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